Marketing Manager

O*NET: Marketing Managers·11-2021.00

The Verdict:Marketing managers direct strategies, teams, and promotions, but AI handles forecasting, financial analysis, market research, and campaign optimization professionally. Human roles in negotiation and oversight persist, yet AI enables leaner teams for similar results. Content and ad automation will keep reshaping the profession over the next decade.

Resilience Score

/100

Moderate Risk

Score tiers

Highly Resilient81–100

Resilient61–80

Moderate Risk41–60

High Risk21–40

Critical Risk0–20

How is this scored?

Task Resilience

How much of this role's daily work remains beyond AI and robotic automation.

30% of score

Physical Presence

The degree to which this job needs a human present — hands-on, in the field, or in the room.

20% of score

Human Necessity

How important the unique human edge is — for trust, accountability, or judgment.

15% of score

Regulatory Shield

How strong the legal requirement is for a human in this job (by law, licensing, or credentials).

13% of score

Technological Maturity

How far AI remains from performing this role's core functions.

10% of score

Displacement Evidence

The volume of jobs in this field being eliminated by AI or automation right now.

12% of score

Score last updated: February 2026Full methodology

Avg Salary

Median annual wage from the Bureau of Labor Statistics Occupational Employment and Wage Statistics (OEWS), May 2024 release.

$161k

Job Growth (10yr)

Projected change in total number of jobs (not salary) from 2024–2034. Source: Bureau of Labor Statistics Employment Projections.

+6.6%

AI Exposure

Percentage of this role's analyzed tasks that AI can handle autonomously or nearly so. 6 of 20 tasks are classified as AI-exposed.

30%

Moderate exposure

Task Analysis

Most of this role rewards AI fluency.
55% of tasks (11 of 20) become more productive with AI tools — learning to use them is the highest-leverage career move.

Read the action plan for high-risk roles

6exposed

11AI leverage

3human-essential

View all 20 tasks

AI Can Handle This6 tasks

Tasks AI can do autonomously or nearly so

Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.

Compile lists describing product or service offerings.

Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.

Initiate market research studies, or analyze their findings.

Conduct economic or commercial surveys to identify potential markets for products or services.

Develop business cases for environmental marketing strategies.

AI Leverage11 tasks

Master these tools — humans who do outperform those who don't

Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.

Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.

Develop pricing strategies, balancing firm objectives and customer satisfaction.

Consult with product development personnel on product specifications, such as design, color, or packaging.

Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.

Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.

Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.

Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.

Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.

Select products or accessories to be displayed at trade or special production shows.

Integrate environmental information into product or company marketing strategies, policies, or activities.

Human Advantage3 tasks

Tasks requiring trust, presence, or novel judgment

Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.

Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.

Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.

Resilience Landscape

Marketing Manager lands in Well-Paid, High Risk

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