Advertising and Promotions Manager

O*NET: Advertising and Promotions Managers·11-2011.00

The Verdict:AI automates routine analysis, content review, trend forecasting, and campaign tracking, handling much of the data-heavy work. Managers direct strategies, motivate teams, build coalitions, and handle in-person networking, but leaner teams achieve more with advanced tools. The role consolidates as automation accelerates over the next decade.

Resilience Score

/100

Moderate Risk

Score tiers

Highly Resilient81–100

Resilient61–80

Moderate Risk41–60

High Risk21–40

Critical Risk0–20

How is this scored?

Task Resilience

How much of this role's daily work remains beyond AI and robotic automation.

30% of score

Physical Presence

The degree to which this job needs a human present — hands-on, in the field, or in the room.

20% of score

Human Necessity

How important the unique human edge is — for trust, accountability, or judgment.

15% of score

Regulatory Shield

How strong the legal requirement is for a human in this job (by law, licensing, or credentials).

13% of score

Technological Maturity

How far AI remains from performing this role's core functions.

10% of score

Displacement Evidence

The volume of jobs in this field being eliminated by AI or automation right now.

12% of score

Score last updated: February 2026Full methodology

Avg Salary

Median annual wage from the Bureau of Labor Statistics Occupational Employment and Wage Statistics (OEWS), May 2024 release.

$127k

Job Growth (10yr)

Projected change in total number of jobs (not salary) from 2024–2034. Source: Bureau of Labor Statistics Employment Projections.

-2.2%

AI Exposure

Percentage of this role's analyzed tasks that AI can handle autonomously or nearly so. 9 of 30 tasks are classified as AI-exposed.

30%

Moderate exposure

Task Analysis

This role has a mixed AI profile.
9 tasks are automatable, 37% reward AI fluency, and 10 remain human-essential.

Read the action plan for high-risk roles

9exposed

11AI leverage

10human-essential

View all 30 tasks

AI Can Handle This9 tasks

Tasks AI can do autonomously or nearly so

Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.

Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.

Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.

Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.

Analyze marketing or sales trends to forecast future conditions.

Analyze the effectiveness of marketing tactics or channels.

Conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or technologies.

Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires.

Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.

AI Leverage11 tasks

Master these tools — humans who do outperform those who don't

Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.

Coordinate with the media to disseminate advertising.

Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.

Prepare budgets and submit estimates for program costs as part of campaign plan development.

Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.

Prepare and negotiate advertising and sales contracts.

Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.

Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.

Coordinate with marketing team members, graphic artists, and other workers to develop and implement marketing programs.

Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.

Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations.

Human Advantage10 tasks

Tasks requiring trust, presence, or novel judgment

Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.

Plan and execute advertising policies and strategies for organizations.

Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.

Contact organizations to explain services and facilities offered.

Manage sales team, including setting goals, providing incentives, and evaluating employee performance.

Train and direct workers engaged in developing and producing advertisements.

Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals.

Represent company at trade association meetings to promote products.

Direct and coordinate product research and development.

Attend or participate in conferences, community events, and promotional events related to products or technologies.

Resilience Landscape

Advertising and Promotions Manager lands in Well-Paid, High Risk

Higher Resilience Paths in Business

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Advertising and Promotions Manager

Task Analysis

Resilience Landscape

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